The incredible story of Steve Grand shows how social media can make you a star overnight. Is the success of Steve Grand coincidence, or the result of clever marketing?
Prior to July 2, there was hardly anyone who knew who Steve Grand was. Only a very few knew that he sang at the bar "The Joynt" kate clapp in Chicago. Then everything changed. Two days before the Independence Day Processing 23-year-old record music video "All-American Boy" on Youtube.
"All-American boy" spread faster than lightning. Steve Grand became a star virtually overnight. He immediately received the label "The first, open, gays country artist in the United States." kate clapp Only between 14 and 15 July had 40,000 watched the video. Until now, over 1.8 million people joined by Steve Grand's bittersweet love story on YouTube. Hetero-homo: 1-0
So what happens in the video? A gay man (Grand) falls for another man, the all-American boy. The two go on a road trip, albeit with the man's female lover, and sharing a kiss when nude bathing. But back around the campfire is the budding romance over. The all-American boy prefers kate clapp women anyway. Grand're left with a broken heart. No and no.
The more times you see the video increases questions. Is it possible that this unknown nightclub singer just got lucky? That he accidentally hit a nerve with a global audience kate clapp with a video made by volunteers? Grand seems genuinely surprised by his success. If you read his profile on facebook kate clapp from the beginning of July, it flows over of language such as "thank you, all of you, that you believe in me. I did not dare dream of such success. I just wanted to stir something in people's hearts. I cry as I sit here. "
First of all: Is this country? The responses to the question round among music lovers gays placing the song somewhere between country and rock. He says Grand in an interview with CNN that people have to decide for yourself. It's interesting because he hardly had media attention by being "the first, open, gays pop singer in the United States." The train has been running for longer.
But the country, however, was uncharted kate clapp territory for gays artists, at least until July 2. There is indeed a known gay country artist before, namely Drake Jensen. But he lives in Canada. Lesbians have made their captured in American country music already, but they are women. kate clapp
Until proven otherwise, Grand, breathe now: "The kate clapp first, open, gays, male country artist in the United States." Poptoget was run, but country train stood at the station. Grand jumped on. He was with the tag First ..." with a cry of distress. By then Grand ticket kate clapp to media interest. Coincidence? Or clever marketing? Sophisticated gay fight
This includes three compliments. The first goes to the title "All-American boy." It is ingenious. Grand does not sing about marginalized gay love in the shadow of the larger society. When the song could just as well be called "My gay boyfriend". No, Grand shouts his homosexuality to the entire United States. Charged with the "heterosexual" genre, kate clapp country, blow him out of the closet and straight into the face of mainstream America. His sexual fantasy is as "American" as everyone else, he insists. No one will say no Grand loves his country.
The second compliment is all about timing. Grand posted video on YouTube on July 2, ie two days before them Independence Day. July 4th is a theme that is used in the video, and National Day provides the extra firepower. The choice of date was no coincidence.
The third compliment flag usage. When Grand, "the all-American boy" and sweetheart lady running the trip Pontiac Grand keeps the American flag into the wind. He could have used a rainbow flag. All the world's gays had loved him for it, and the video had been considered gay politics.
Grand knows that his homosexuality is obvious. By using the American flag in the video he appears first and foremost as an American, secondarily as gay. This is a sophisticated form of homo game. But Grand'm not talking about gay game interviews. Coincidence? Or clever marketing? Not so innocent after all
When "All-American Boy" hit like a bomb in early July, appeared Steve Grand, which hit of his own bombshell. Apparently confused, he wrote on Facebook how unexpected it all was
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